Daddy Kool – Branding
Basel
Daddy Kool is the concept for a brand-new hotel in the upcoming Gundeli district in Basel. The history of this artsy area created the perfect framework to found a new, exceptional hotel product.
The Daddy Kool hotel offers a stay that is the perfect fit for the flexible, digital and independent lifestyle of today’s traveller. The brand is designed to be exceptional, inspiring and to go beyond expectations. A soulful second home, for those on the hunt for new experiences. The brand is a tribute to the free spirit and individuality of the flower power ideology. Open-mindedness as a starting point to establish inclusivity for all.
A unique, sensory and creative brand that blows the mind!
The assignment:
- Storytelling
- Interior design
- Branding
- Visual identity (Legit Creative Agency)
brand pillars
The backbone. The force that drives the team and the essence of the Daddy Kool experience.
logomark & logo
An industrial and modern base with a vibrant touch of love.
come as you are
Daddy Kool is all about respect and open-mindedness. Everybody is welcome, and you’ll feel it!
project details
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Program
181 hotel rooms5,600 m² GFA
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Client
Credit Suisse
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Graphic design
Legit Creative Agency
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In cooperation with
KATAG & PartnerD&D Hospitality ProjectsAllreal Generalunternehmug